Design & Marketing
The Creative Brief
Typical Creative Brief Template for a marketing or advertising campaign.
A creative brief is a document that outlines the key elements of a marketing campaign, including the company's goals, target audience, messaging, and communication channels.
It provides a clear direction for the creative team to develop campaign materials that effectively reach and engage the target audience.
The brief also includes a breakdown of the budget, timeline, and metrics for measuring the success of the campaign.
Overall, the creative brief ensures that everyone involved in the campaign is aligned on the goals and objectives, and provides a roadmap for bringing the campaign to life.
Example contents, the more the brief contains, the better. But some brief is still better than no brief.
Background
{Provide a brief overview of the company and its mission statement.}
Objectives
{Describe the specific goals and objectives of the marketing campaign.}
Target Audience
{Identify the target audience for the campaign, including demographics, interests, and behaviors.}
Key Message
{Outline the main message the campaign should convey.}
Channels
{List the communication channels that will be used in the campaign, such as social media, email marketing, or print advertising.}
Budget
{Provide a breakdown of the budget for the campaign, including any limitations or restrictions.}
Timeline
{Outline the timeline for the campaign, including key milestones and deadlines.}
Metrics
{Describe how the success of the campaign will be measured, such as through website traffic, social media engagement, or sales.}
Call to Action
{Specify the desired action that the target audience should take as a result of the campaign.}
Creative Concepts
{Include any specific creative concepts or ideas for the campaign, such as visual themes, slogans, or messaging.}
Key Stakeholders
{List any key stakeholders who need to be involved in the campaign, such as internal team members, external partners, or vendors.}
Approval Process
{Outline the process for approving and finalizing the campaign materials, including who will be involved and what steps are required.}