Work examples.

CloudBees

Six years growing a design function from 3 to 9. Led platform UX unification across five product lines — turning a fragmented DevOps suite into one coherent experience. Delivered HoneyUI design system and the company's first AI dashboard.

Oracle Netsuite

NetSuite already had a design system: its product teams, around 2,000 developers, just weren't using it, each designing in isolation. I led a four-person team to change that: a sprint-validated documentation site and component library, and an incremental refresh that earned adoption team by team, starting with Analytics, without breaking the products built on the old one.

Exabyte / Mat3ra

Exabyte wanted to be a platform that organisations and universities could onboard into, but its IA and navigation still treated it as a single expert tool. As solo design lead in a 4-person startup, I reframed the product as a platform, rebuilt the IA around the way scientists actually worked, and moved the UI onto Google's Material foundation.

Telanto

Telanto's brand was undefined where it touched product, and a complex business model leaned on the marketing site to explain itself. As a team of two I brought content, brand, design system and the full marketing site under one author, giving Telanto a coherent language across product and market that normally takes a team of five to seven.

IESE Business School

IESE's I3L programme had a clear vision for personalised executive learning but no tested product model. As solo designer I ran the strategy workshops, mapped the full IA, and delivered two working prototypes, giving the team a validated, buildable foundation to take into development.

Bikesoup

Bikesoup needed buyers to research, compare and buy confidently across mobile, tablet and desktop, so I led the UX end to end: research, IA, responsive flows, wireframes and shipped product. It won a Behance UI Award in 2013, early enough that the wireframing thinking itself was the prize.

Hugo Boss · Esprit · via Machinas (agency)

Two global fashion brands needed their identity to hold together across every digital surface, not just the lookbook. Through Machinas I art-directed and translated Hugo Boss's and Esprit's brand language into UX structure (campaign pages, seasonal newsletters, help flows, even an Apple Watch storefront companion) so each surface felt brand-coherent and the patterns were reusable. The case that grew an Art Director into a UX Lead.

Life! Agency

Fourteen-plus Italian and international clients on one in-house CMS, from food heritage brands and restaurant chains to a dyslexia charity and a gaming storefront, each needing its own visual voice. I art-directed the web work across all of them.