Strategic Design & Product Design
IESE Business School
IESE Business School has for years been a leader in the rankings of the world’s best business schools.
The Vision
The future of Executive Education, blending content, technology, and user-centric design.
The Goals
Create a platform for custom educational content based on users' needs and interactions.
Tailor for Executive Education participants and alumni from IESE, with a focus on lifelong learning.
Utilize technology and data for personalized learning and community building.
Strategic Design.
Work closely and collaboratively with the IESE innovation lab team to gain a comprehensive understanding of the Vision, Mission, and Audience by actively participating in insightful and engaging design workshops.
Business model canvas workshop
Technical framework understanding
Market segment and target audience discussions
Introduction to product design tooling
Storymapping
Outcomes:
Key User Flow & PLG TTV Metrics List
Information Architecture
Product Design.
Study the user requirements, their journeys, identify the features and develop flows to support the product vision and mission.
Working Figma prototype of proposed product design