FAQs
Why are you using Serif fonts when everyone is going Sans?
Good question. I have several reasons: (1) Following the herd, for me, has never felt strictly right; (2) Serif fonts are inherently much more beautiful to me - beauty and taste are personal, but the personal is valuable; (3) It represents time-honoured values of adherence to quality - and quality is what drives the Monospace® Studio brand. See the Manifesto.
Monospace® is a registered trademark? This is unusual for a designers portfolio.
Yes, I feel this helps me to focus on retaining my objective of long-term commitment to quality, and continue building this design brand according to my values. Trademarks and Brands are, after all, the original differentiator between similar products/services.
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