Strategic Design & Product Design

IESE Business School

IESE Business School has for years been a leader in the rankings of the world’s best business schools.

The Vision.

The future of Executive Education, blending content, technology, and user-centric design.

The Goals.

  • Create a platform for custom educational content based on users' needs and interactions.

  • Tailor for Executive Education participants and alumni from IESE, with a focus on lifelong learning.

  • Utilize technology and data for personalized learning and community building.

Strategic design.

Work closely and collaboratively with the IESE innovation lab team to gain a comprehensive understanding of the Vision, Mission, and Audience by actively participating in insightful and engaging design workshops.

  • Business model canvas workshop

  • Technical framework understanding

  • Market segment and target audience discussions

  • Introduction to product design tooling

Product Design.

Study the user requirements, their journeys, identify the features and develop flows to support the product vision and mission.

Prototype