Design Methodology
Product Led Strategy
The Product-Led Growth Flywheel is a framework for growing your business by investing in a product-led user experience. In this framework, the user experience is designed to generate higher customer satisfaction and increased advocacy, which in turn drives compounding growth of new user acquisition.
Evaluators
Evaluators are new or free users with no prior experience with your product. They are cautiously excited about your product as a solution to their problems and are probably evaluating a variety of solutions—including your competitors.
Beginners
Beginners are activated users who understand how your product can meet their needs and deliver value—and they’re excited about it!
Regulars
Regulars are the bread and butter of your user base. These users log in frequently and rely on your product for multiple use cases. Regulars may not always get excited about using your product, but it has become key to achieving their goals.
Champions
Champions are the users who recommend your product to their colleagues, friends, and social media followers as the go-to solution for specific business outcomes.
UX & Product-Led Growth
UX contributes to PLG by designing user-centric experiences, facilitating user onboarding and activation, ensuring a seamless user journey, iterating based on user feedback, and encouraging user advocacy and referrals. By focusing on UX, companies can create a product experience that not only attracts new users but also drives their retention, engagement, and conversion, ultimately leading to sustainable growth.
Onboarding and Activation
UX plays a crucial role in the onboarding process, which is critical for user activation. Through effective onboarding, UX designers guide users in understanding the product's value proposition, features, and functionalities. Clear and concise onboarding experiences reduce friction, increase user understanding, and encourage immediate engagement, leading to higher activation rates.
Seamless User Experience
UX aims to create a seamless and enjoyable user experience. By employing principles of information architecture, interaction design, and visual design, UX professionals ensure that the product is easy to navigate, visually appealing, and intuitive to use. A smooth and intuitive user experience reduces user frustration, encourages prolonged product usage, and fosters positive word-of-mouth referrals.
User Feedback and Iteration
UX practitioners emphasize gathering user feedback and data through user testing, analytics, and feedback loops. By listening to user insights, they identify pain points, discover areas for improvement, and iterate on the product experience. This iterative process ensures that the product evolves based on user needs and preferences, leading to higher user satisfaction, engagement, and ultimately, growth.
Advocacy and Referrals
A positive user experience leads to user advocacy and referrals, both of which are essential for PLG. When users have a great experience with a product, they are more likely to recommend it to others. UX professionals can leverage strategies like in-app referrals, social sharing features, and incentives to encourage users to spread the word about the product, thus driving organic growth.