Building better products
Product research operations
Research Ops
Research Ops, short for Research Operations, is a distinct discipline within the realm of user research that focuses on streamlining and enhancing the overall research process. It involves establishing effective systems, processes, and tools to support research activities and enable researchers to work more efficiently. Research Ops aims to ensure that research is scalable, consistent, and impactful.
By tackling logistical challenges, such as participant recruitment, data management, and knowledge sharing, it frees up researchers' time to concentrate on conducting valuable research and generating meaningful insights. In essence, Research Ops plays a crucial role in bridging the gap between research and action, facilitating evidence-based decision-making within organizations. Its importance lies in increasing research productivity, reducing redundancies, fostering collaboration, and ultimately improving the overall user experience of products and services.
Like Design Systems and Design Ops - and like any Ops - the objective is to gain efficiencies in research operations to increase the ROI of intelligence. The team has a process; the process is good; new team members ramp up quickly; intelligence is gathered and disseminated systematically.