My Product Design Methodology
Double Diamond
Design Process.
The Double Diamond design thinking approach is a methodology of design developed by the Design Council (UK). The two diamonds represent a process of exploring an issue more widely or deeply (divergent thinking) and then taking focused action (convergent thinking).
Discover
The first diamond helps people understand, rather than simply assume, what the problem is. It involves speaking to and spending time with people who are affected by the issues. Essentially, user research.
Examples here from my portfolio: a design sprint discovery session (above), user interview documentation (behind) .
Define
The insight gathered from the discovery phase helps to define the challenge in a different way. I also use this phase to scope the initiative.
Examples: Insight themes from analysing user interview data, (below) Persona documentation.
Design
The second diamond encourages people to give different answers to the clearly defined problem, seeking inspiration from elsewhere and co-designing with a range of different people.
Examples: Wireframes & Prototypes.
Deliver
Delivery involves testing out different solutions at small-scale, rejecting those that will not work and improving the ones that will. I also include design system specifications, documentation, handover and success measurement as part of the delivery process. The measurements then feedback into future iterations.
