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xtralife

gaming ecommerce — storefront and companion mobile flow

Role: Lead Designer

uivisualart-directionwebapp

About the client

The challenge: one storefront where gamers browse, configure and buy in-game items and bundles, on desktop and on the go. I worked on it twice, first as a freelancer in 2013–15. I designed it end to end: the desktop storefront UX, a companion mobile flow for the same catalogue, and the brand identity and visual system, held together under one hand.

xtralife — companion mobile flow, multi-screen overviewxtralife — companion mobile flow, multi-screen overview
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xtralife — homepage hero compositionxtralife — homepage hero composition
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xtralife — mobile primary screenxtralife — mobile primary screen
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