Work · Selected

Selected.

CloudBees navigation refresh — before and after

Case 01 · CloudBees · 2022 — 2026

Building a UX function inside a pre-IPO DevOps enterprise

Head of Design (inherited) · 3 → 9 reports · Platform UX · Design System (HoneyUI) · AI/agentic prototypes

DESIGNERS

3 → 9

DOUBLE-DIAMOND SHIP

~6 months

FIRST AI DASHBOARD

BeeBot

Netsuite design system — component library presentation

Case 02 · Oracle Netsuite · 2016–2019

Designing a design system inside an enterprise that already had one

Lead Designer · 3–4 designers · Design system refresh · UI Catalog (DS website) · UI Library · Adoption

DIRECT REPORTS

3 – 4

FIRST ADOPTER

Analytics team

DELIVERY

UI Catalog · UI Library · Refresh

Exabyte / Mat3ra — material science simulation platform with 3D molecular visualisation

Case 03 · Exabyte / Mat3ra · 2016

Designing the platform when the product is a research tool

Solo Design Lead · 1 designer in a 4-person startup · End-to-end UX · IA · Visual · Move to Material · Onboarding for orgs and universities

TEAM

Solo · 4-person co.

REFRAME

Tool → Platform

IA

Rebuilt from root

Telanto — brand refresh and design system

Case 04 · Telanto · 2019 — 2020

Lead UX, content, brand and design system as a team of two

Lead UX · 2 (Derry + 1 engineer) · Content workshop · Brand & marketing language · Design system · Marketing site · Supporting material

TEAM

2 people

DELIVERED

DS + Brand + Site + Content

AUTHORS

Single author, content → product

Bikesoup — responsive set, mobile · tablet · desktop

Case 06 · Bikesoup · 2012 — 2013

Award-winning end-to-end consumer UX

UX Lead · Research · IA · Wireframes · Responsive UI (mobile · tablet · desktop) · Search · Product detail · Checkout · Brand identity & packaging

AWARD

Behance UI · 2013

BREADTH

Mobile · Tablet · Desktop

WIREFRAMES

Search · Results · PDP

Hugo Boss & Esprit — brand work via Machinas

Case 07 · Hugo Boss · Esprit · via Machinas (agency) · Machinas era

Creative direction and brand-system UX for Hugo Boss & Esprit

Art Director → UX Lead · Art direction · Campaign · Brand-system UX · Newsletters · Content structure · Contact / help surfaces

ROLE ARC

Art Director → UX Lead

BRANDS

Hugo Boss · Esprit

FORMAT

Campaign · Newsletter · Help / contact

IESE — personalised learning experience, working prototype

Case 08 · IESE Business School · 2025

Designing the learning experience platform for IESE executive education

Available on request

Solo Designer · 1 designer in a team of ~4

Request access →