Work · Selected

Selected Case Studies.

CloudBees navigation refresh — before and after

Case 01 · CloudBees · 2020 — 2026

Building a UX function inside a pre-IPO DevOps enterprise

Head of Design · 3 → 9 reports · Platform UX · Design System (HoneyUI) · AI/agentic prototypes

DESIGNERS

3 → 9

DOUBLE-DIAMOND SHIP

~6 months

FIRST AI DASHBOARD

BeeBot

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Netsuite design system — component library presentation

Case 02 · Oracle Netsuite · 2016–2019

Designing a design system inside an enterprise that already had one

Lead Designer · 3–4 designers · Design system refresh · UI Catalog (DS website) · UI Library · Adoption

DIRECT REPORTS

3 – 4

FIRST ADOPTER

Analytics team

DELIVERY

UI Catalog · UI Library · Refresh

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Exabyte / Mat3ra — material science simulation platform with 3D molecular visualisation

Case 03 · Exabyte / Mat3ra · 2016

Designing the platform when the product is a research tool

Solo Design Lead · 1 designer in a 4-person startup · End-to-end UX · IA · Visual · Move to Material · Onboarding for orgs and universities

TEAM

Solo · 4-person co.

REFRAME

Tool → Platform

Rebuilt from root

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Case 04 · Telanto · 2019 — 2020

Lead UX, content, brand and design system as a team of two

Lead UX · 2 (Derry + 1 engineer) · Content workshop · Brand & marketing language · Design system · Marketing site · Supporting material

TEAM

2 people

DELIVERED

DS + Brand + Site + Content

AUTHORS

Single author, content → product

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Case 06 · Hugo Boss · Esprit · via Machinas (agency) · 2015

Creative direction and brand-system UX for Hugo Boss & Esprit

Art Director → UX Lead · Art direction · Campaign · Brand-system UX · Newsletters · Content structure · Contact / help surfaces

ROLE ARC

Art Director → UX Lead

BRANDS

Hugo Boss · Esprit

FORMAT

Campaign · Newsletter · Help / contact

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IESE — personalised learning experience, working prototype

Case 07 · IESE Business School · 2019

Designing the learning experience platform for IESE executive education

Solo Designer · 1 designer in a team of ~4 · Business model canvas workshop · Persona review · Story-mapping (Avion) · Product funnel + metrics modelling · Information architecture · Onboarding wireframes · Working prototypes

TEAM

Solo · I3L team of ~4

FUNNEL

Join → Understand → Learn → Achieve

OUTPUT

IA · Wireframes · 2 prototype demos

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Bikesoup — responsive set, mobile · tablet · desktop

Case 08 · Bikesoup · 2012 — 2013

Award-winning end-to-end consumer UX

UX Lead · Research · IA · Wireframes · Responsive UI (mobile · tablet · desktop) · Search · Product detail · Checkout · Brand identity & packaging

AWARD

Behance UI · 2013

BREADTH

Mobile · Tablet · Desktop

WIREFRAMES

Search · Results · PDP

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Life! Agency — studio work across Italian clients

Case 09 · Life! Agency (fmr. Life, Longari & Loman) · 2013 — 2015

Web design and art direction from the Italian studio years

Art Director · Art direction · Visual design · UI · Web · Brand · CMS UI

PERIOD

2013–2015

AGENCY

Life! / LLL · Bologna

ROLE

Art Director

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