Life, Longari & Loman
agency website (first redesign)
art-directionvisualweb
LLL — Life, Longari & Loman, the Bologna agency where I worked as a contract Art Director — needed its own website to pitch for new business, not just describe the firm. In the first of two redesigns I led, I built an editorial site that told the firm's story through the work, with a long-scroll case-study spine that doubled as the new-business pitch. (The agency later rebranded as 'Life!': see the second redesign for that chapter.)
