MEC3
Italian gelato & pastry ingredients
art-directionvisual
MEC3 is one of Italy's largest manufacturers of ingredients for artisan gelato and pastry — pastes, variegates, and toppings sold to thousands of independent gelaterie across Europe. The brand sits in a category where the buyer is a craftsperson, not a consumer, so the visual language has to read as both industrial-grade and trustworthy on the lab bench.
