Product Design Leader
18 years across enterprise software, scaleups, startups, and agencies. I sit at the intersection of craft and leadership — setting design direction and growing teams while staying inside the hard work. Most recently Head of Design at CloudBees, where I led the platform redesign, built the design system, and prototyped AI-native tooling.
CloudBees
Head of Design
- —Grew and led the design organisation from 3 to 9 designers
- —Led platform-wide redesign across CDRO and the Unify SaaS platform
- —Architected and shipped the CloudBees UI (CBUI) design system
- —Built and prototyped AI-native tooling during CloudBees AI Week
- —Owned UX strategy, navigation architecture, and research operations
Oracle NetSuite
UX Lead
- —Led a team of 4 designers across NetSuite product surfaces
- —Contributed to Oracle's UI Catalog and UI Library
- —Drove design system adoption across the product organisation
Exabyte / Mat3ra
Product Designer
- —UX and product design for scientific simulation platform
Agency & Freelance
Art Director · UI Designer · UX Lead
- —Art direction and digital design for Technogym, Hugo Boss, Esprit, and Telanto
- —UI design lead at L3 — Dribbble Design Award nominee
- —Designed and launched Lean Themes — a commercial WordPress theme business
- —UX lead at InEdicola, Lead Designer at Carro.me and Bikesoup
Design Leadership
- Team building & mentoring
- Design org structure
- Hiring & growth frameworks
- Cross-functional alignment
- Research operations
Product Design
- Platform & workflow UX
- Information architecture
- Interaction design
- UX research
- Prototyping
Design Systems
- Token architecture
- Component library design
- Figma organisation
- Documentation strategy
- Adoption & enablement
AI & Tooling
- AI-native UX design
- Agentic workflows
- Claude Code / LLM tooling
- Evaluation frameworks
- AI prototyping